Visual Identity, Out of Home Print Production, Video Production

The city of New York launched new laws on rent regulation through the New York Office of the Mayor, and we were tasked with creating an ad campaign to promote awareness across the city.

Role: Art Director/Lead Designer

Creative Director: Vasily Davydov

Creative Director for Copy: Larry Goldstein

Studio: Starfish

The campaign focuses on highlighting the contrast of what your landlord says v.s. what the law says, with bold typography and a graphic split of the imagery.