2020 advertising campaign launching the New York Office of the Mayor's rent regulation laws.

deliverables include subway posters, bus shelters, urban panels, LinkNYC boards, flyers, logo design, Taxi TV videos, and more.

Role: Lead Designer

The campaign focuses on highlighting the contrast of what your landlord says v.s. what the law says, with bold typography and a graphic split of the imagery.

Agency: Starfish

Design Direction: Vasily Davydov

Copywriting: Larry Goldberg