ELECTRIFY AMERICA

AS SEEN ON EV CAMPAIGN


Video Spots

Digital Ads

Website

Digital OOH

Influencer Content

Radio


Awards:

Muse Awards Gold (x2)

Webby Awards Honoree


Press: AdAge


Electrify America, a subsidiary of Volkswagen Group of America, is a leading Electric Vehicle fast-charging station network across the United States. Their goal is to promote EV adoption by deploying fast-charging stations across the country and engaging in initiatives to support the growth of the EV ecosystem.


We developed a digital-first campaign grounded in language that everyone knows: streaming TV. “As Seen on EV” leverages common genres to tell our EV benefit stories through entertaining and thumb stopping "trailers". Consumers are driven to SeenOnEV.com to explore content just like they would on their favorite platforms.


seenonev.com


Role: Senior Art Director

ECD: Chris Newkirk

Creative Director: Bobby Strobeck

Senior Art Director: Sean Perez

Designer: Paola Fernandez

Video Production: Lord Danger

Agency: Praytell


OVERVIEW


Awareness of Electric Vehicles is high, but the benefits of ownership are still seen as an abstract mystery to most Americans. We needed to shift the narrative and turn common misperceptions into powerful reasons to believe in EV ownership as a viable option.


Digital spots

Digital ads

Landing Page designed to mimic online streaming platforms

We partnered with comedian and Tiktoker @bomanizer for an As Seen On EV Influencer campaign