ELECTRIFY AMERICA
AS SEEN ON EV CAMPAIGN
Video Spots
Digital Ads
Website
Digital OOH
Influencer Content
Radio
Awards:
Muse Awards Gold (x2)
Webby Awards Honoree
Press: AdAge
Electrify America, a subsidiary of Volkswagen Group of America, is a leading Electric Vehicle fast-charging station network across the United States. Their goal is to promote EV adoption by deploying fast-charging stations across the country and engaging in initiatives to support the growth of the EV ecosystem.
We developed a digital-first campaign grounded in language that everyone knows: streaming TV. “As Seen on EV” leverages common genres to tell our EV benefit stories through entertaining and thumb stopping "trailers". Consumers are driven to SeenOnEV.com to explore content just like they would on their favorite platforms.
Role: Senior Art Director
ECD: Chris Newkirk
Creative Director: Bobby Strobeck
Senior Art Director: Sean Perez
Designer: Paola Fernandez
Video Production: Lord Danger
Agency: Praytell