ELECTRIFY AMERICA

Brand Strategy

Naming & Identity

Brand Book

Brand Refresh, Creative Campaign, Naming and Identity

Electrify America, a subsidiary of Volkswagen Group of America, is a leading Electric Vehicle fast-charging station network across the United States. Their goal is to promote EV adoption by deploying fast-charging stations across the country and engaging in initiatives to support the growth of the EV ecosystem.

We refreshed their brand playbook with new branding rules, graphic treatments, and photography, and helped them name and launch Solar Glow 1, their first ever solar farm.

electrifyamerica.com

Role: Senior Art Director

ECD: Chris Newkirk

Creative Director: Bobby Strobeck

Senior Art Director: Sean Perez

Lead Motion Designer: Nico Kiray

Designer: Paola Fernandez

Agency: Praytell

ELECTRIFY AMERICA SOLAR GLOW 1

For the launch of Electrify America's inaugural solar farm, Solar Glow 1, we deployed a drone videographer to capture farm footage. Subsequently, through animation and editing, we crafted a launch video highlighting EA's commitment to powering their nationwide charging network with renewable solar energy.