MEDTRONIC DIABETES

Brand Strategy

Hero Videos

Still Photography

Digital Ads

Social Content

Medtronic Diabetes focuses on developing and providing innovative solutions for people living with diabetes. They offer a range of products and services aimed at helping patients manage their condition effectively. These include insulin pumps, continuous glucose monitoring (CGM) systems, and insulin infusion sets. Their goal was to raise awareness and elevate opinion of the Medtronic Diabetes brand and their products.

We developed a digital-first testimonial campaign focused on Medtronic patients who use the MiniMed 780g Insulin Pump system and how it has changed their lives for the better. The system reliably delivers auto-bolus insulin doses and allows Medtronic patients to be not be as focused on managing their diabetes, giving them more time to get back to the things, people, and places that need them.

Role: Senior Art Director

Creative Director: David Bright

Copywriter: Kevin Pellicone

Senior Designer: Sonnie Kozlover

Video Production: Moonland